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Nick Briz’s Apple Computers

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Ben Syverson: That’s part of getting yourself in another ecosystem. It’s about adapting and the constraints and they force you to do this thing that you don’t necessarily want to do but you have to do it because if you want to play in their garden you have to jump over the walls.

Jon Satrom: Yeah, and you have to wear their costume.

B.S: And you have to dance their dances. You have to drink their punch.

J.S.: And their punch tastes horrible.

I’m absolutely enchanted by this video. Briz is making an argument in this video re: the general artists relationship with Apple products that I have made about video games, but I’m less concerned about calling it an ecology and more interested in calling the whole assemblage a body that has particular sensory and affective experiences.

However, Briz really made a lightbulb flick on in my thinking about this whole thing. It isn’t just about material and software compatibility; the whole thing isn’t about making things fit together, disciplining the ill-fitting parts into compatibility. Instead, we have to think about foreign insertions, or maybe what Deleuze and Guattari would have called immaterial transformations. Think about software as a virus that attaches to the host cells of an OS–an Apple update doesn’t change the shape of things, challenging the virus by rendering itself immune. Instead, it just eliminates the ability for that software to make connections, to speak. Imagine the human body responding to HIV–imagine a bodily OS update that simply wipes receptors out of existence, or changing them so much that they cannot be recognized in their original function.

An Apple OS update is a process of creating vestigial organs that we can never trace back to their original usage. Or maybe not. Rephrase: Apple OS updates are processes of generating holes where organs used to be, where they could have been, and all we can do is look at the ecology around the holes to guess at what could be missing.

[thanks Alex Myers]


Filed under: Theory Tagged: apple computers, art, deleuze and guattari, nick briz, theory

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